/* =========================================================================
   HUB: the pitch page itself. Light, calm, precise; the deliverables carry
   the prospect's brand, the hub carries yours. Tokens: kit/theme.css (--hub-*).
   ========================================================================= */
[hidden] { display: none !important; }
* { box-sizing: border-box; }
html { background: var(--hub-bg); -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body::before { content: ""; position: fixed; inset: 0; z-index: -2; pointer-events: none;
  background:
    radial-gradient(60% 40% at 100% 0%, var(--hub-accent-soft), transparent 60%),
    radial-gradient(50% 40% at 0% 100%, var(--hub-accent-soft), transparent 60%),
    repeating-linear-gradient(115deg, rgba(27, 25, 23, .018) 0 1px, transparent 1px 9px),
    linear-gradient(115deg, var(--hub-bg), var(--hub-bg-2)); }
body::after { content: ""; position: fixed; inset: 0; z-index: -1; pointer-events: none; opacity: .035;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); }
body { margin: 0; background: transparent; color: var(--hub-text); font-family: var(--font-body); font-size: 17px; line-height: 1.5;
  letter-spacing: -.01em; -webkit-font-smoothing: antialiased; overflow-x: hidden; }
img { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
::selection { background: var(--hub-accent); color: var(--hub-accent-ink); }
button { font: inherit; color: inherit; }

.container { width: 100%; max-width: 1120px; margin-inline: auto; padding-inline: clamp(16px, 5vw, 32px); }
.section { padding-block: clamp(72px, 11vh, 132px); position: relative; }
.eyebrow { margin: 0 0 18px; font-family: var(--font-mono); font-size: .74rem; font-weight: 500; letter-spacing: .18em; text-transform: uppercase; color: var(--hub-accent); }
.section__title { margin: 0; font-family: var(--font-display); font-size: clamp(2rem, 5vw, 3rem); font-weight: 700; line-height: 1.1; letter-spacing: -.025em; text-align: center; }
.arrow, .arrow-down { display: inline-block; width: 6px; height: 6px; border-right: 1.6px solid currentColor; border-bottom: 1.6px solid currentColor;
  vertical-align: middle; margin-left: 8px; transition: transform .3s var(--ease); }
.arrow { transform: rotate(-45deg); } .arrow-down { transform: rotate(45deg); }

.reveal { opacity: 0; transform: translateY(26px); transition: opacity 1s var(--ease), transform 1s var(--ease); }
.reveal.in { opacity: 1; transform: none; }
.no-motion .reveal { opacity: 1; transform: none; transition: none; }

.btn { display: inline-flex; align-items: center; justify-content: center; padding: 14px 24px; border-radius: 999px; font-weight: 600; font-size: .98rem;
  transition: transform .3s var(--ease), background .3s, border-color .3s; cursor: pointer; border: 1px solid transparent; }
.btn--ghost { border-color: var(--hub-line); background: rgba(255,255,255,.5); backdrop-filter: blur(6px); }
.btn--ghost:hover { border-color: var(--hub-accent); color: var(--hub-accent); }
.btn--primary { background: var(--hub-accent); color: var(--hub-accent-ink); }
.btn--primary:hover { transform: translateY(-2px); background: var(--hub-accent-2); }

/* ---------------------------------- hero ---------------------------------- */
.hero { padding-top: clamp(64px, 11vh, 110px); overflow: hidden; }
.agency-bar { position: absolute; top: 24px; left: clamp(16px, 3vw, 24px); z-index: 3; display: flex; align-items: center; gap: 10px;
  font-family: var(--font-mono); font-size: .72rem; letter-spacing: .16em; text-transform: uppercase; color: var(--hub-text-2); }
.agency-bar img { height: 26px; width: auto; }
.hero__inner { position: relative; z-index: 2; text-align: center; }
.hero__title { margin: 0 auto; max-width: 23ch; font-family: var(--font-display); font-weight: 700; line-height: 1.16; letter-spacing: -.025em;
  font-size: clamp(1.7rem, 3.6vw, 2.35rem); text-wrap: balance; }
.hero__title .w { display: inline-block; opacity: 0; filter: blur(10px); transform: translateY(8px); transition: opacity .9s var(--ease), filter .9s var(--ease), transform .9s var(--ease); }
.hero__title.in .w { opacity: 1; filter: none; transform: none; }
.no-motion .hero__title .w { opacity: 1; filter: none; transform: none; transition: none; }
.mark { color: var(--hub-accent); position: relative; white-space: nowrap; }
.mark::after { content: ""; position: absolute; left: 0; right: 0; bottom: -.08em; height: 3px; border-radius: 2px; background: currentColor;
  transform: scaleX(0); transform-origin: left; transition: transform 1s var(--ease) .9s; }
.hero__title.in .mark::after, .no-motion .mark::after { transform: none; }
.hero__actions { margin-top: 34px; display: flex; justify-content: center; gap: 12px; flex-wrap: wrap; }

/* photo swarm */
.swarm { position: absolute; inset: 0; pointer-events: none; z-index: 1; }
.swarm__ph { position: absolute; left: 50%; top: 42%; width: clamp(110px, 12vw, 170px); aspect-ratio: 4/5; border-radius: 14px; overflow: hidden;
  border: 4px solid #fff; box-shadow: 0 30px 60px -30px rgba(27,25,23,.5); opacity: 0;
  transform: translate(-50%, -50%) translate(var(--x), var(--y)) rotate(var(--r)) scale(.6);
  transition: opacity 1.2s var(--ease), transform 1.6s var(--ease); }
.swarm.in .swarm__ph { opacity: .95; transform: translate(-50%, -50%) translate(calc(var(--x) * var(--s, 1)), calc(var(--y) * var(--s, 1))) rotate(var(--r)); }
.swarm__ph img { width: 100%; height: 100%; object-fit: cover; }
@media (max-width: 1100px) { .swarm { display: none; } }

/* player */
.player { margin: clamp(34px, 5vh, 52px) auto 0; max-width: 900px; }
.player__stage { position: relative; aspect-ratio: 16/9; border-radius: 20px; overflow: hidden; background: #0e0d0b;
  box-shadow: 0 50px 100px -40px rgba(27,25,23,.55), 0 0 0 1px rgba(27,25,23,.08); }
.player__stage iframe, .player__stage video { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.player__poster { position: absolute; inset: 0; background: radial-gradient(60% 60% at 50% 50%, rgba(168,128,31,.28), transparent 70%), #0e0d0b; background-size: cover; background-position: center; }
.player__big { position: absolute; left: 50%; top: 50%; width: 78px; height: 78px; margin: -39px 0 0 -39px; border-radius: 50%; border: 1px solid rgba(255,255,255,.25);
  display: grid; place-items: center; background: var(--hub-accent); color: #fff; cursor: pointer; transition: transform .3s var(--ease); box-shadow: 0 0 0 14px rgba(168,128,31,.18); }
.player__big:hover { transform: scale(1.06); }
.player__big svg { width: 26px; margin-left: 4px; fill: currentColor; }
.player__note { position: absolute; left: 0; right: 0; bottom: 18px; text-align: center; font-family: var(--font-mono); font-size: .7rem; letter-spacing: .14em;
  text-transform: uppercase; color: rgba(255,255,255,.55); }

/* --------------------------------- bridge --------------------------------- */
.bridge__head { text-align: center; margin-bottom: 40px; }
.beat { display: grid; grid-template-columns: 70px minmax(0, 1.2fr) minmax(0, 1fr); gap: clamp(18px, 3vw, 40px); padding: 38px 0; border-top: 1px solid var(--hub-line); }
.beat__idx { font-family: var(--font-mono); color: var(--hub-accent); font-size: .9rem; }
.beat__kicker { font-family: var(--font-mono); font-size: .7rem; letter-spacing: .16em; text-transform: uppercase; color: var(--hub-text-2); margin: 0 0 10px; }
.beat__title { font-family: var(--font-display); font-size: clamp(1.3rem, 2.4vw, 1.7rem); line-height: 1.2; letter-spacing: -.02em; margin: 0 0 12px; }
.beat__text { color: var(--hub-text-2); margin: 0; }
.aside { background: var(--hub-surface); border: 1px solid var(--hub-line); border-radius: 16px; padding: 18px; align-self: start; }
.aside ul { list-style: none; margin: 0; padding: 0; }
.aside li { display: flex; justify-content: space-between; gap: 12px; padding: 10px 0; border-bottom: 1px dashed var(--hub-line); font-size: .92rem; }
.aside li:last-child { border-bottom: 0; }
.aside li b { white-space: nowrap; }
.aside li.gap { color: var(--hub-accent); font-weight: 600; }
.aside li.on b { color: var(--hub-accent); }
.aside--stack li { flex-direction: column; gap: 2px; }
.aside--stack li b { font-family: var(--font-display); font-size: 1.4rem; }
.aside__note { font-family: var(--font-mono); font-size: .68rem; color: var(--hub-text-2); margin: 12px 0 0; }
.shift { display: grid; grid-template-columns: 1fr auto 1fr; gap: 10px; align-items: center; }
.shift div { border: 1px solid var(--hub-line); border-radius: 12px; padding: 12px; font-size: .88rem; }
.shift div.on { border-color: var(--hub-accent); background: var(--hub-accent-soft); }
.shift span { display: block; font-family: var(--font-mono); font-size: .6rem; letter-spacing: .14em; text-transform: uppercase; color: var(--hub-text-2); }
.shift b { display: block; margin: 4px 0; }
.bridge__close { text-align: center; padding-top: 40px; border-top: 1px solid var(--hub-line); }
.bridge__close p { font-family: var(--font-display); font-size: clamp(1.2rem, 2.4vw, 1.6rem); max-width: 34ch; margin: 0 auto 24px; letter-spacing: -.015em; }
@media (max-width: 860px) { .beat { grid-template-columns: 1fr; } }

/* ------------------------------ deliverables ------------------------------ */
.group { margin-top: clamp(48px, 7vh, 80px); }
.group__head { display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 18px; margin-bottom: 26px; }
.group__rule { height: 1px; background: var(--hub-line); transform: scaleX(0); transition: transform 1.2s var(--ease); }
.group__rule:first-child { transform-origin: right; } .group__rule:last-child { transform-origin: left; }
.group__head.in .group__rule, .no-motion .group__rule { transform: none; }
.group__meta { display: flex; gap: 12px; align-items: center; font-family: var(--font-mono); font-size: .72rem; letter-spacing: .16em; text-transform: uppercase; }
.group__count { color: var(--hub-accent); }
.grid { display: grid; gap: 20px; }
.grid--1 { grid-template-columns: 1fr; }
.grid--3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
@media (max-width: 960px) { .grid--3 { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 620px) { .grid--3 { grid-template-columns: 1fr; } }

.pcard { position: relative; display: flex; flex-direction: column; text-align: left; padding: 0; cursor: pointer; overflow: hidden;
  background: var(--hub-surface); border: 1px solid var(--hub-line); border-radius: var(--radius);
  box-shadow: 0 20px 50px -34px rgba(27,25,23,.35); transition: transform .5s var(--ease), box-shadow .5s var(--ease), border-color .5s; transform-style: preserve-3d; }
.pcard.reveal { transition: opacity 1s var(--ease), transform .6s var(--ease), box-shadow .5s var(--ease), border-color .5s; }
.pcard:hover { box-shadow: 0 34px 70px -34px rgba(27,25,23,.45); border-color: rgba(124,90,22,.35); }
.pcard::after { content: ""; position: absolute; inset: 0; pointer-events: none; opacity: 0; transition: opacity .4s;
  background: radial-gradient(360px circle at var(--mx, 50%) var(--my, 50%), rgba(168,128,31,.12), transparent 60%); }
.pcard:hover::after { opacity: 1; }
.thumb { display: block; position: relative; aspect-ratio: 16/10; background: #111; overflow: hidden; border-bottom: 1px solid var(--hub-line); }
.pcard--wide .thumb { aspect-ratio: 21/9; }
.thumb__bar { position: absolute; top: 0; left: 0; right: 0; height: 28px; z-index: 2; display: flex; align-items: center; gap: 5px; padding: 0 10px;
  background: rgba(245,242,236,.94); border-bottom: 1px solid var(--hub-line); }
.thumb__bar i { width: 8px; height: 8px; border-radius: 50%; background: rgba(27,25,23,.16); }
.thumb__url { margin-left: 8px; font-family: var(--font-mono); font-size: .64rem; color: var(--hub-text-2); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.thumb__img { position: absolute; top: 28px; left: 0; width: 100%; height: calc(100% - 28px); object-fit: cover; object-position: top; transition: transform 1.2s var(--ease); }
.pcard:hover .thumb__img { transform: scale(1.04); }
.thumb__live { position: absolute; top: 28px; left: 0; width: 1280px; height: 800px; border: 0; transform-origin: 0 0; pointer-events: none; }
.pcard__body { display: flex; flex-direction: column; justify-content: space-between; gap: 16px; padding: 20px 22px 22px; flex: 1; }
.pcard__kicker { display: block; font-family: var(--font-mono); font-size: .66rem; letter-spacing: .16em; text-transform: uppercase; color: var(--hub-accent); margin-bottom: 8px; }
.pcard__title { display: block; font-family: var(--font-display); font-weight: 700; font-size: 1.28rem; letter-spacing: -.02em; margin-bottom: 6px; }
.pcard__desc { display: block; color: var(--hub-text-2); font-size: .94rem; line-height: 1.5; }
.pcard__link { font-weight: 600; font-size: .9rem; color: var(--hub-accent); }
.pcard:hover .arrow { transform: rotate(-45deg) translate(3px, 3px); }
.pcard--wide { flex-direction: row; }
.pcard--wide .thumb { flex: 1.5; aspect-ratio: auto; min-height: 320px; border-bottom: 0; border-right: 1px solid var(--hub-line); }
.pcard--wide .pcard__body { flex: 1; padding: 30px; }
@media (max-width: 760px) { .pcard--wide { flex-direction: column; } .pcard--wide .thumb { min-height: 0; aspect-ratio: 16/10; border-right: 0; border-bottom: 1px solid var(--hub-line); } }

/* ------------------------------ case studies ------------------------------ */
.cs-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 320px), 1fr)); gap: 20px; margin-top: 40px; }
.cs { background: var(--hub-surface); border: 1px solid var(--hub-line); border-radius: var(--radius); overflow: hidden; }
.cs__media { aspect-ratio: 16/9; background: #111; position: relative; }
.cs__media iframe, .cs__media img { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; object-fit: cover; }
.cs__body { padding: 22px; }
.cs__result { font-family: var(--font-display); font-weight: 750; font-size: 1.35rem; letter-spacing: -.02em; text-transform: uppercase; margin: 0 0 8px; }
.cs__title { font-family: var(--font-mono); font-size: .7rem; letter-spacing: .12em; text-transform: uppercase; color: var(--hub-accent); margin: 0 0 12px; }
.cs__text { color: var(--hub-text-2); margin: 0; font-size: .96rem; }

/* ----------------------------------- cta ----------------------------------- */
.cta__wrap { text-align: center; }
.cta__title { font-family: var(--font-display); font-size: clamp(2.4rem, 7vw, 4.5rem); font-weight: 750; letter-spacing: -.035em; margin: 0 0 18px; }
.cta__sub { max-width: 52ch; margin: 0 auto 28px; color: var(--hub-text-2); }
.cal { max-width: 1000px; margin: 20px auto 0; background: var(--hub-surface); border: 1px solid var(--hub-line); border-radius: 22px; overflow: hidden;
  box-shadow: 0 40px 90px -50px rgba(27,25,23,.5); }
.cal iframe { width: 100%; height: 720px; border: 0; display: block; }
.cal__empty { padding: 50px 24px; color: var(--hub-text-2); }

.sticky { position: fixed; right: 22px; bottom: 22px; z-index: 40; display: inline-flex; align-items: center; gap: 10px; padding: 15px 22px; border-radius: 999px;
  background: var(--hub-accent); color: var(--hub-accent-ink); font-weight: 600; box-shadow: 0 20px 40px -16px rgba(27,25,23,.6);
  transition: transform .5s var(--ease), opacity .5s; }
.sticky.hide { opacity: 0; transform: translateY(20px); pointer-events: none; }
.sticky__dot { width: 8px; height: 8px; border-radius: 50%; background: currentColor; animation: pulse 2s infinite; }
@keyframes pulse { 0%, 100% { opacity: 1; } 50% { opacity: .35; } }

.footer { padding: 30px 0 90px; text-align: center; font-family: var(--font-mono); font-size: .68rem; letter-spacing: .14em; text-transform: uppercase; color: var(--hub-text-2); }

/* -------------------------------- lightbox -------------------------------- */
.lightbox { position: fixed; inset: 0; z-index: 60; display: grid; place-items: center; padding: clamp(10px, 3vw, 40px);
  background: rgba(20,18,15,.72); backdrop-filter: blur(10px); opacity: 0; pointer-events: none; transition: opacity .4s var(--ease); }
.lightbox.open { opacity: 1; pointer-events: auto; }
.lightbox__inner { width: min(1320px, 100%); height: 100%; display: flex; flex-direction: column; gap: 12px; }
.lightbox__stage { flex: 1; border-radius: 16px; overflow: hidden; background: #000; transform: scale(.96); transition: transform .5s var(--ease);
  box-shadow: 0 60px 120px -40px rgba(0,0,0,.8); }
.lightbox.open .lightbox__stage { transform: none; }
.lightbox__stage iframe { width: 100%; height: 100%; border: 0; display: block; }
.lightbox__title { margin: 0; text-align: center; color: rgba(255,255,255,.75); font-family: var(--font-mono); font-size: .72rem; letter-spacing: .14em; text-transform: uppercase; }
.lightbox__close { position: absolute; top: 12px; right: 18px; z-index: 2; width: 44px; height: 44px; border-radius: 50%; border: 0; cursor: pointer;
  background: rgba(255,255,255,.12); color: #fff; font-size: 1.6rem; line-height: 1; }
.lightbox__close:hover { background: rgba(255,255,255,.22); }